An HaProduct designer — Hanoi

Product designer — retail operations

I design the software that runs shops

Six years on point-of-sale and inventory systems — and two years before that on the merchant's side of the counter, using tools like the ones I now build.

Based in
Hanoi, Vietnam
Experience
17 years, 13 of them in commerce
Focus
Complex transactional systems
Built
Point of sale, multi-source inventory
02 About
Portrait of An Ha

I have seen commerce from three sides of the table.

Five years in a web agency building for clients. Two years in-house at a retail company, as the merchant who had to live with the consequences. Six years building the point-of-sale and inventory software that merchants like that one use every day.

The middle part is the one I draw on most. It is unusual for someone designing retail software to have been the person on the other side of it.

I came into design sideways. I studied information technology, got two pages into a book on .NET, and closed it. What I went back to was the shop I had been running as a student: software on CD, photo scanning, video albums cut to music, loading up MP3 players, renting out films. It was a counter, and people came to it with problems. I have been working on the same side of that counter ever since.

The degree still earns its keep. I have never been nervous in a conversation with engineers about what the system can actually do — and on this kind of software, that conversation is most of the job.

Years of graphic design and media production came after. I still shoot and edit, which is why I can put a product walkthrough together without waiting for anyone.

03 Contact

Working on retail, commerce or operations software?

I am happy to talk about the parts that are hard to get right.